The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances
The B2B Buyer’s Journey and B2B Marketing - Virtual CMO Mark Donnigan
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit
Marketing for B2B and today’s Buyer’s Journey - Virtual CMO Mark Donnigan
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ
Marketing for Business to Business Selling and today’s Buyer’s Journey - Virtual CMO Mark Donnigan
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying
The Power of Uncovering Dark Social Interactions
In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and also various other facts concerning modern-day B2B advertising and marketing. We review how the acquiring trip is currently entirely fragmented and the way that community building can help marketing experts take back control of